danielkanhai:

the backs of cereal boxes for kids are like, “hey, rockstar, can you finish this word jumble and solve the maze?? you saved a marshmallow’s life! have an awesome day!!” and the ones for adults are like, “download this app so you can keep track of how fast your heart is dying. our brown flakes fill you up so you won’t be tempted by foods you actually enjoy. halved strawberry and loose blueberries strewn across a wooden table next to car keys!!”

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    Its just consumer marketing at its finest. Make the kids have really cool stuff so they beg their parents to get it for...
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